In this specialized track of Effective Writing for Health Care, you will develop the “storytelling” skills needed to communicate health care, medical or scientific perspectives and messages to the public through a variety of media. As a participant of this specialized track, with guidance from writing coaches, a personal editor and a faculty member, you will produce a submission-ready article for a magazine, opinion piece, book pitch or digital media pitch.
This program improves your ability to:
Make health care, medicine and complex science relatable to the general public
Illuminate a problem via effective storytelling
Select the right voice and tone for your work
Inspire readers to act
Write persuasive opinion pieces
Achieve emotional resonance with audiences
Synthase reviewer feedback
Achieve clarity of expression
Captivate your audience
Message-alignment for print, blog, radio, television and magazine
"Sell" your idea
Research as an activist
Write opinion pieces that engage and persuade readers
Develop well-crafted stories that resonate with audiences
You will learn how to master new writing styles to effectively communicate with the public to:
Win the trust of the public
Build your intellectual brand
Understand the full media landscape, including books, magazines, newspapers, journals, social media, podcasts, television and radio
Faculty teaching this program are contributors, authors, reporters, reviewers and editors for:
